They will account for 40% of the population by 2020. For this generation, ethnic cuisine isn’t ethnic cuisine—it’s simply “cuisine.” They skew toward fun foods and indulgent choices (2018 Generational Report, Datassential).
Multiculturalism and younger generations, with their curiosity to try new things and unprecedented palates, continue to shape trends and menus towards ethnic and ethnic-inspired cuisine. Today’s consumers, especially Gen Z, view food as an opportunity for exploration. Ethnic cuisine is the perfect culinary journey.
Discover all the ways you could entice Gen Z!