During a market test with CAVA for their chicken shawarma, issues arose with the thin packaging, which led to tearing during transit. Chris Fewkes took initiative to manage the crisis, overseeing repack efforts and traveling to multiple facilities to inspect product with the CAVA team. The team is currently exploring solutions like thicker packaging and alternative pack-out options. If unresolved, the issue could jeopardize a $6 million limited-time offer (LTO) and strain the relationship with a key customer. Despite the challenges, Chris has demonstrated strong leadership and ownership to protect the partnership.
